Publishing in Australia
The novel I’m trying to get published now is an Australian story, with universal themes and appeal of course, but there’s much in the subject matter that Australians will relate to. This means I’m touting it in Australia first before looking elsewhere.
But getting anything new published in Australia can be challenging. It has been for a long time, but with foreign competition, it’s even more difficult.
Some publishing facts (and some opinion too):
- Big W is reportedly the single biggest book retailer in Australia, so if you don’t write commercial fiction of 70-90,000 words that Big W wants to sell, you may be at a disadvantage
- The price of books has gone down with overseas competition, putting greater commercial pressure on publishers
- If you write literary fiction (my novel is literary-commercial crossover) places reserved for new voices are very limited, as in maybe 5 novels per year one publisher claimed. Yes – 5!!
- Fulfilling publishers’ commercial requirements seems more front of house than ever with increased competition
- Character and plot rule, so if you’re attempting to push the boundaries and break some rules, your first novel may be considered too risky, but then again maybe not if you’re brilliant
- All this competition has in my view pushed the Australian mainstream publishing industry towards conservatism. I find a lot of new Australian formulaic and disappointing
- That said, small, independent publishers are taking risks that are paying off. These are the books I tend to find inspiring. Perhaps this is where the future lies for Australian writers whose work may not satisfy mainstream commercial criteria?
- The pool of book readers isn’t growing in Australia
- Bricks and mortar booksellers are the key to sales for debut novels by Australian authors
- Around a third of trade (commercial) books published in Australia are fiction
- Print books remain the most popular, with e-book sales decreasing before plateauing
- How many times have I heard publishers say they’re looking for the next Bryce Courtenay or Andy Griffiths or Fleur McDonald? Interestingly, I’ve only ever once heard them say they’re looking for the next Patrick White or Geraldine Brooks.
So what can you do to get published?
Should you tailor your fiction to what you think publishers want? Should you cut your text back to fit the word length, make your characters more mainstream, latch on to the latest trend and write in that genre?
Not unless that’s where your passion lies or it will improve your work. Your writing must be the best you can make it, which demands authenticity and tenacity. Writing is testing at the best of times, let alone if you’re not working on something that fires you up, even during the dark times. First and foremost, love what you’re doing.
Don’t compromise, improve your work
Instead focus on making your manuscript the best it can be. Then continue to seek a publisher until you find someone who believes in your work. There are alternative publishing routes you might consider too, which I discuss here.
Publishing is a business, but never forget that writing is an art.